This appointee typically manages a permanent career staff as well as a political staff. The staff varies depending on the agency’s size.
• Serves as the secretary’s principal counsel on public affairs, providing executive leadership, policy direction and management strategy for the department’s public affairs programs and activities
• Handles internal and external communications
• Serves as the principal point of contact for communications and press issues
• Ensures coordination among public affairs components
• Manages public affairs issues and special activities that cut across operating division lines
• Leads the planning, development and implementation of difficult incident communications strategies and activities for the department4
• Employs a wide range of media platforms; provides historical perspective; and conducts public outreach
• Manages the department’s website
• Answers questions from the public5